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Strategy experience

  • Co-founder Play BE
    Since February 2014. Strategy and design for digital services and innovation.
  • Strategy and design consultant Freelance BE
    July 2013-February 2014. Focusing on digital product and service strategy and innovation.
  • Service Design Lead Fjord Stockholm SE
    April 2013-June 2013. Three month sabbatical.
  • Strategic Lead Boondoggle Bright BE/NL
    April 2011-March 2013. Worked on clients such as Belfius Bank, Delhaize, Iglo and Heinz.
  • Strategic Planner Proximity BBDO BE
    March 2010-April 2011. Worked on clients such as ING, Total, Bpost, Concentra, Ethias and Volvo.
  • Interactive Strategies Manager Nocus BE
    September 2007-February 2010. Worked on clients such as Corelio, Henkel, Wegener and IHG.

Projects & experiments


  • Tweetthrough Clickthrough rating
  • Twistory Twitter in your calendar
  • AppSentials Essential apps detector
  • MetaTale Social influence tracker
  • Twiddict Twitter downtime caching

Let's think and make together